Blog

5 Tips for Marketing to Baby Boomers
I’m a baby boomer so it puzzles me how much marketing spend goes to wooing the young, the vibrant, the sexy and the cool by extensively featuring them in advertising. This fascination for targeting a younger consumer market, with longer term potential perhaps, to the exclusion of people in the 49 to 68 boomer segment […]
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The Business Card – Old School or Still Useful?
In this digital age where everything from business products to customer advice to industry information is found online, is there still any value to the humble business card? If you’ve ever been to a networking event, the most common question you’ll hear is, “Do you have a card?” Whether you are an industry professional or […]
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Spring Cleaning Your Office
With spring just around the corner, most of us feel a tug to do some spring cleaning. Spring brings freshness and a new light. When the weather starts to warm up, people can be seen washing windows, cleaning closets, organizing spaces, getting rid of clutter, cleaning their yards…but what about your office? When was the […]
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5 Ways to be More Efficient in Your Home Based Business
Working from home is not for everyone, some people manage to make it work, others struggle. Some people try it and just can’t focus; they need the water cooler chat times, people around to bounce ideas off, and less distractions like their dog, the television, Facebook etc. Those people who love working at home are […]
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Tips for Writing a Professional Bio
No one likes writing their own bio – it’s often uncomfortable talking about oneself. In fact, for some people, the thought of writing their own bio can be paralyzing. How do you create credibility without sounding pompous? Entrepreneurs in particular are more interested in getting out there and ‘doing’ something, than talking about it. And […]
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Mommy Mops
Mommy Mops has rolled with the pandemic punches, persevered, and successfully expanded with two new branches within the last two years. Founded by Stephanie Rayton in 2018, Mommy Mops started out as a membership-based home cleaning service with clients paying a flat rate for cleaning on a consistent basis. Mommy Mops offers judgement-free service and […]
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Getting Started with LinkedIn
If you aren’t on LinkedIn, or haven’t investigated it yet you really should check it out. In basic terms it’s the business version of Facebook. It has over 450 million members in over 200 countries and territories worldwide. What LinkedIn does, and does well, is to connect businesspeople to each other and in turn, each […]
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2022 Business Resolutions Checklist
Small business owners are entering the new year with a lot of hope. This is because many entrepreneurs know that small businesses are key to economic growth in Canada, and they want to make an impact on their community. With this in mind, we have compiled a list of 3 things that you should do […]
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