What makes a great entrepreneur? While such virtues as hard work, commitment and solid financial resources are essential, the number one attribute of a great start-up, one that has the ability to survive and prosper, is having a leader with a natural and all encompassing sense of curiosity.
Curiosity leads to observations such as:
That same sense of curiosity and discovery leads entrepreneurs to want to know what’s new in the world, or within their industry, or their local business environment. Experience has shown that ‘readers become leaders’ and it’s only through knowledge of the world around us, combined with a high level of curiosity about the WHY of life, that allows us find the opportunities to move forward.
In today’s world of superior access to knowledge, virtually every curiosity can be answered in minutes through Google or other search engines, via online magazines unique to our industry, or by reading magazines on general business issues.
Curiosity is needed not only at the outset of your business concept. Curiosity is essential on an ongoing basis:
Well-known writer on entrepreneurialism, Michael Gerber, and author of the E-Myth says that people only buy a product or service if they have a pain, or a need. Use your natural curiosity to find out how people satisfy that pain or need in today’s market, then figure out a way to do it better than your competitors and you’ll have a great business model.